GO And Learn
Targeting 100 million monthly users by connecting global learners to football and sports clubs and players.
HOW THE GOAL APP WORKS
Players as "Teachers"
Learning a language is difficult. It’s time consuming and most of all, it can often be boring.
What if there was a different way of learning? What if you could learn a language through things that you were actually interested in? Like sports, or movies or music? What if you could learn not just ABOUT your heroes, but learn WITH them? The GOAL APP is the first app to launch using players as teachers to help users learn and study. Learn with your heroes to
improve your skills.
Motivations and Passions
Learning a language sometimes doesn't connect to your real life interests and experiences. The GOAL APP uses information related to players and clubs to help users learn. This unique method focusses on a learner's motivations and passions to embed learning and new language skills.
Find information out about the players and their lives in order to learn new language skills. Connect this to sports in our PLAYER CHALLENGES which allows users to show their new skills.
Digital and Real Rewards
Our unique badges and rewards allows learners to receive both digital and real life rewards for their achievement.
Played learning games for 90 minutes in a week? Unlock a new badge for one of the players to use in the PLAYER CHALLENGE. Learnt 100 new words?
Here's a personalised certificate from one of the players! Reached a new learning GOAL? Here's a code to use as a discount at the club shop.to buy a club shirt!
Real Learning. Real Rewards.
THE ACCELERATED LEARNING CYCLE
THE LEARNING CONTENT
THE PLAYER CHALLENGE
The GOAL APP has a unique learning design which gives it an edge on its competitors. Users of the GOAL APP learn by following the learning activities of the Accelerated Learning Cycle which are evidence-based and proven to work.
The GOAL APP uses the Accelerated Learning Cycle to sequence learning experiences. Each stage of the cycle optimises engagement and learning. The Accelerated Learning Cycle has been used successfully in thousands of UK classrooms for the last twenty years. Schools organisations’ have endorsed and promoted the cycle and it sits at the heart of the England Football Association DNA, used by all of the national soccer teams.
The GOAL APP learning content is matched to the globally recognised Common European Framework (CEFR) standards for language learning. Our content is powered by the OXFORD UNIVERSITY PRESS (OUP) 3000 Word List™ which matches the CEFR levels for A1 / A2 to B1 which targets Basic users through to Independent users.
The learning content consists of vocabulary and sentence patterns all matched to a learning story connected to the clubs and players. This story engages and motivates users of all ages to learn at the same time as finding out information about their heroes.
The GOAL APP is the first to start with the science of learning and connect it to the motivations and passions of users. The PLAYER CHALLENGE is unique in that this learning activity not only consolidates the learning in each game but offers users the chance to answer questions in a soccer context using real soccer coaching activities to show their knowledge.
In a global first, the PLAYER CHALLENGE not only tests and reviews what language skills users have learnt, but also offers an OFFLINE coaching activity which the user can download and play outside to improve their soccer skills!
Our PLAYER CHALLENGE area consists of a set of real coaching activities which enables the users to show their language and soccer skills also.
Activities include Ball control, Passing, Dribbling and Shooting coaching sessions which are real coaching activities used by players at the clubs.
Keep a record of your progress in the activities as well as the number of words and sentences you have learnt in order to move on to the next game!
DOWNLOAD YOUR COACHING
Our swipe and play question format allows the user to play real coaching activities which activate language learning questions to achieve your GOAL in each PLAYER CHALLENGE.
Once you've completed your PLAYER CHALLENGE and received the feedback from the coach on your achievement, you can download the coaching activity to play outside with your friends!
Learn with the players. Learn to play like the players!
TRACK YOUR PROGRESS
Just like the players at clubs, a learner's achievement will be measured
using a set of metrics similar to those that players are judged on at their clubs.
Minutes in the game, Word Power and Sentence Strength record the learner's achievement and progress to date and show what they have achieved.
Badges and rewards are also recorded and learners can access their rewards and coaching activities at any time.
More clubs and sports coming soon!
THE GLOBAL GAME
Launching the GOAL app in multiple languages globally
The GOAL APP will launch in Chinese, Japanese, Spanish, Indonesian and Arabic to help users to learn English.
The GOAL APP uses the first language of the learner to help them understand the instructions to learn English with the players.
The GOAL APP will roll out from 5 languages at launch into 24 different languages over phases 1 - 4 which allows global learners and sports fans to connect and learn with their heroes.
THE GOAL App will initially launch to teach global users English. We will then launch the GOAL APP for users to learn Spanish, French, German and Italian with some of the biggest and most followed clubs in the world.
Choose your language and your team to start learning on the GOAL APP.