• Mudita Sports

Manchester City and Arsenal do the double with Go And Learn app

· Downloads of new language app, supported by Manchester City and Arsenal, have more than doubled since the start of new school term

· Clubs are encouraging youngsters to learn modern foreign languages from home with player-centric content and interactive games

· “Go And Learn” producers Mudita Sports are offering the Premium subscription free of charge in order to encourage home learning while schools are closed.

Press Release

21 May 2020

Downloads of a new language learning app, supported by leading English teams Manchester City and Arsenal, have more than doubled since the start of the summer term, as young football fans are using their heroes as home-school inspiration.

While next week’s half term break may not offer much in the way of respite from the current challenges, the “Go And Learn” app will support youngsters wanting to stay on the ball with their language studies.

The app puts men’s and women’s players at the heart of the content, allowing users to learn from - and with - their sporting stars. Each version features 30 interactive games initially, with up to 120 available in the coming months.

Go And Learn with Manchester City and Go And Learn with Arsenal are being made free to download during the period while schools are closed in an effort to offer young people more entertaining ways to study. This opportunity extends to the Premium subscription (usual cost of £3.99 per month or £25 annually), which allows fans to access signed images from their favourite players and discounts in the club merchandise shops.

The apps are currently available to learn French and Spanish for English speakers of those modern foreign languages to improve and hone their skills. The app is also available in Arabic, French and Spanish for speakers to learn English.

The unique combination of sport and education offers a fun and entertaining experience, using the Accelerated Learning Cycle model, developed by Mudita Sports Director of Learning and renowned educationalist, Alistair Smith. Based on cognitive science, the model has been successfully used by the English FA and thousands of schools over the past 20 years.

“Science shows us how to improve the chances of recall through structured practice, spaced rehearsals and short tests,” says Smith. “GO And Learn is a winner because it starts from an understanding of the process of learning. It links learning, fun and football.”

Manchester City and Arsenal view the app as an exciting and innovative tool to engage their fans across the world.

“In March, we launched our new Cityzens At Home website – a dedicated free, online resource allowing fans to remain close to the Club while we are apart during the COVID-19 outbreak. The GO And Learn with Manchester City language app offers another exciting resource for us to connect with our global fanbase and we hope it provides a fun and educational way to accelerate learning in these challenging times,” said Nuria Tarre, Chief Marketing Officer for City Football Group.

Alan Sefton MBE, Head of Arsenal in the Community, added: “For over 35 years, Arsenal in the Community has been using the power of the Arsenal name to positively impact the lives of young people. It is brilliant that during this challenging time our global fanbase will also be able to feel the positive impact of combining a love of Arsenal with learning languages through GO And Learn with Arsenal.”

GO And Learn with Manchester City and GO And Learn with Arsenal apps are free to download on the App Store and will be released on Android soon, with additional languages added over the coming months. All users have access to an initial 30-day free trial of the Premium content.

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